About us
Why Optique Digital is the Best Digital Marketing Training Institute in Bangalore
In a world where everyone is online, knowing how to stand out is a survival skill for any career or business. At Optique Digital, we don’t just teach theory, we share real-world experience from our years of work as digital marketing experts. As the best digital marketing training institute in Bangalore, we’ve created a simple, hands-on path for students and business owners to follow. You will learn the exact same methods we use to get great results for our own clients, covering everything from Google Ads, Meta Ads(Facebook Ads), Search Engine Optimization (SEO) and Email Marketing and more., to smart content plans. Our goal is to give you the practical tools and confidence you need to turn digital noise into real success, helping you grow in a field that is always in high demand.
Digital Marketing Course Curriculum
Digital & Performance Marketing Foundational Course
- Introduction to Digital Marketing & Performance Marketing
- Digital & Performance Marketing Terminology
- Digital Marketing Channels
- Market Research and Audit
- Introduction to Audiences and Types of Audiences
Google Ads ( Basics to Advanced)
- Introduction to Google Ads
- Basic Terminologies
- Google Ads Account Creation
- UI Overview
- Google Ads Account Structure
- Google Ads Auction Model & Ad Rank
- Search Campaign Creation and Settings
- Google Ads Assets
- Keyword Planner
- Search Term Report & Negative Keywords
- Google Ads Account Access Levels
- Keyword Match Types
- Audiences
- Auction Insights
- Ad Scheduling in Google Ads
- Google Ads Bidding Strategies
- Change History
- What is Remarketing, how does it work?
- Setting up remarketing list
- Conversion Tracking
- Google Tag Manager
- Creating a Display Campaing & Settings
- Creating a Pmax Campaign & Settings
- Demand Gen Campaign Creation
- App Campaign
- Shopping Campaign
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
- Google Analytics 4 (GA4)
- Conversion Rate Optimization
Meta Ads
- Introuction to Meta Ads
- Facebook Page Creation
- Optimizing Facebook Page
- Facebook Groups
- Business Manager & Ad Account Setup
- Payment Methods, Users & Pages
- Campaign Types & Objectives
- Meta Ads Campaign Structure
- Creating Lead gen campaign & Settings
- Competitor Analysis
- Ad Formats
- Advantage Audience, Customer lists
- Conversion Tracking
- Generating Pixel and implementing on website
- Setting up conversion events
- Meta Pixel Helper
- Conversion Campaign Setup & Settings
- Look alike audience
- Retargeting campaign basics, structure & setup
- Messaging Ads
- Reporting
Digital Marketing Strategy
- Understanding the Product/Service
- Market Trends & Competitor Analysis
- Audience Analysis
- Targeting & Channel Mix
- Ad Formats and Messaging
- Identifying Important KPIs
- Reporting
WordPress Website Designing
- What is Domain, Sub-Domain & Hosting?
- Shared Hosting vs Dedicated Hosting
- Introduction to WordPress
- Paid themes vs Free themes
- What are Plugins ? Importance of Plugins
- How to Customize a Website?
Fundamentals of SEO
- Introduction to SEO
- Different Types of SEO
- What is Google crawler/bot ?
- What is On-Page SEO ?
- On-page SEO techniques
- What is Page rank and its importance
- What is Off-Page SEO? Off-page SEO Techniques
- Different types of keywords and importance of keywords in SEO
- Keyword Research & Tools
- Transactional Keywords & Informational Keywords
- Title Tag, Meta description, Anchor Links, Header tags
- What is Local SEO? How it Works?
- How to Optimize a local business?
- Google Business Profile (GBP)
- Importance of Google Reviews
- GBP Analytics
- What is a sitemap? Different types of sitemap
- Page Speed Optimization
- What is Schema markup?
- Different types of schema
- How to implement schema markup?
- What is structured data? Importance of structrured data in SEO
- Rich snippets, Rich Cards, Carousel
- What are Broken links?
- How to find Broken links?
- Search console: The tool & how to use it
- What is 301 Redirection? How to implement it?
- SEO Audit, Competitor Aanalysis using SemRush
Email Marketing
- What is Email Marketing?
- Overview of Email Marketing Tools
- Email Templates
- Types of Automation in Email Marketing
- A/B Test
- Reporting
Analytics
- Introduction to Analytics
- Importance of Analytics
- Google Analytics 4 Setup for a Website
- Real-time Data tracking
- Consumer Behaviour through Audience Insights
- Account, Property & Views
- Custom Reports & Dashboards
Why Us?
We believe learning should be flexible. Whether you prefer the energy of our classroom or the convenience of online live/recorded sessions, we’ve got you covered. You can choose between weekday or weekend batches, making it easy to upskill without quitting your current job or studies.
At Optique Digital, you’ll work on live projects from day one. By applying all the proven strategies Google Ads strategies to real-world business scenarios, you gain the practical experience that employers actually value.
You aren’t just a number in a crowded room. We provide 1:1 mentoring to ensure you never feel stuck. We take the time to answer your specific questions, review your work, and guide you through the tricky parts of digital marketing course until you truly master them.
The best way to learn is by doing. Our curriculum is built around hands-on practical training and regular tasks that keep you sharp. From setting up your first campaign to analyzing data, you’ll spend more time executing strategies than taking notes.
Most institutes teach from old slides, but we teach from live campaigns. Because we are a working agency, our digital marketing course is constantly updated with the latest industry shifts. You’ll learn the advanced strategies that we use to deliver ROI for our consulting clients every single day.
Our goal is to get you job-ready. We provide dedicated placement assistance, including resume building, and connections to our network of industry partners. We don’t just teach you the skills; we help you find the right stage to use them.
The Journey from Curious to Confident
Data-Driven Consulting for Scalable Business Results
Enhance Your Online Presence with Optique Digital
At Optique Digital, we specialize in delivering comprehensive digital marketing solutions tailored to your specific business needs. We leverage the latest industry trends and cutting-edge technologies to help you achieve your marketing goals.
We develop comprehensive brand strategies that align with your business goals and target audience. Our strategic approach includes brand positioning, messaging, and value proposition development.
we believe that a well-crafted digital marketing strategy is the key to driving business growth. begin by conducting a thorough analysis of your business, target audience, and competitive landscape.
Maximize your online visibility and drive targeted traffic with our Google Ads & Microsoft Advertising expertise. We optimize your campaigns to maximize your return on investment.
Paid social advertising is a powerful way to reach your target audience on platforms like Facebook, Instagram, LinkedIn, and Twitter. we specialize in creating and managing effective social media advertising campaigns that deliver measurable results.
FAQs About Digital Marketing Course in Bangalore
Do I need prior experience or a degree to learn digital marketing course?
Not at all. Our courses are designed for everyone—students, working professionals, and business owners. All you need is a basic understanding of the internet and a drive to learn.
Will this course help me get a job?
Yes! Our courses are designed to provide job-ready skills, and we also offer resume-building tips and freelancing guidance.
Will I get to work on live projects during the course?
Yes! We believe you learn best by doing. You will work on live projects and handle regular tasks that simulate real agency work.
Do you offer weekend batches for working professionals?
Yes, we offer flexible scheduling including weekday and weekend batches. You can also choose between online and offline training depending on your schedule
Why should I choose Optique Digital over other Digital marketing training institute in Bangalore?
We prioritize your growth over our class size. Unlike crowded institutes where you’re just a number, we focus on 1:1 mentoring and small batches. We bridge the gap between “learning” and “doing” by giving you live projects and agency-level tasks. You aren’t just getting a certificate; you’re gaining the confidence to walk into any interview and prove you can do the job.
Is there a demo class I can attend before joining?
Definitely! We invite you to attend a free demo session (online or offline) to experience our teaching style, meet the mentor, and see our hands-on curriculum for yourself before making a decision.
What if I miss a class? Do you provide backups?
We understand that life gets busy! If you miss a session, we provide recorded backups of our online classes or help you catch up during our 1:1 mentoring sessions. You’ll never have to worry about falling behind the rest of the batch.
Does Optique Digital provide placement assistance after the course?
Absolutely. We provide placement assistance, including resume building and interview prep. Since we are also a consulting agency, we know exactly what skills employers are looking for and help connect you with the right opportunities.